but what they type in the search bar does not match (for example typing the word Pluto without specifying whether you want to know more about the dwarf planet or the Disney character). Commercial Queries : Search queries where a user wants to search and compare different products to find the best one for them. Information queries: search queries in which the user seeks information on a subject or product/service on which he wishes to know more. Ghost Mannequin Effect Keyword Difficulty : An estimate of how difficult a website is to rank for a particular keyword. It is often indicated as a percentage. Keyword Explorer : A tool that helps with keyword discovery and in-depth research.
Keyword cannibalization : when a website targets the same keyword in multiple posts and pages. This is usually done unintentionally, but it can still hurt a site's rankings. Keyword Research : A process of finding popular words and phrases that people use in their search queries, then strategically including those keywords in your content to help your site appear higher on the SERPs. Local Queries : A search query that people use to find information about something in a particular location (for example , dry cleaners near me or restaurants in New Jersey ). Ghost Mannequin Effect Long-tail keywords : Keywords with low search volume that are, more often than not, easier to rank for. There can be very specific terms with higher purchase intent, as well as less popular niche topics.
Regional Keywords : Keywords unique to a particular location. You can spot them in Google Trends. Search Volume : The number of times a particular keyword has been searched. Keyword research tools often display this as monthly search volume. Ghost Mannequin Effect Seasonal trends : The popularity of keywords over a specific period of time. Seed Keywords : The main keywords used to describe the products/services you offer. Transactional Queries : Search queries that indicate the user is ready to make a purchase. A report: Intent-based SEO: driving website traffic the smart way SEO Content Writing: How to Create SEO-Optimized Content Indexing and Ranking Terms 2xx Status Codes :